3D Virtual Tours & 2D Floor Plans for Listings.

Many buyers are relocating or purchasing second homes remotely. 3D virtual tours and floor plans allow them to explore a property in detail, anytime, from anywhere.

What is a 3D Virtual Tour?

A 3D Virtual Tour in real estate is an immersive, interactive digital walkthrough of a property. It allows potential buyers to explore the home from their computer, tablet, or smartphone as if they were physically there.

  • 360° Views: Users can look around in all directions within each room.

  • Navigation: Clickable hotspots let users move from room to room at their own pace.

  • Dollhouse View: A 3D model of the home provides a full layout perspective.

  • Measurement Tools: Can allow users to measure spaces virtually.

These tours help buyers get a detailed sense of the space before scheduling an in-person visit, making them especially valuable for remote buyers or high-demand markets.

Why Virtual Tours Matter

  • Ideal for out-of-area buyers

  • Reduces unqualified showings

  • Adds transparency and trust

What’s Included

  • Interactive 3D walkthrough

  • Accurate floor plan layout

  • Easy MLS and website integration

The Difference between Matterport and Zillow

Matterport 3D Virtual Tours vs Zillow 3D Virtual Tours.

Matterport — Best for marketing, luxury, and out-of-town buyers

  • True 3D walkthrough experience
    Buyers can move naturally through the home and understand layout, flow, and scale.

  • Dollhouse + floor plan views
    Shows the entire property at once. Huge for spatial understanding.

  • Measurement tools built in
    Buyers can measure rooms, walls, and spaces remotely.

  • Ideal for luxury, second homes, and STRs
    Strong for sight-unseen buyers and higher-end marketing.

  • Reusable beyond the MLS
    Works on your website, social media, email marketing, and long-term property promotion.

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Zillow 3D Home — Best for exposure and Zillow-first listings

  • Native to Zillow listings
    Automatically prioritized within Zillow’s platform.

  • Fast, simple virtual tour option
    Clean walkthrough without extra features or learning curve.

  • Great for entry-level and mid-range homes
    Adds value without overproducing the listing.

  • Mobile-friendly for Zillow shoppers
    Designed for how most buyers browse homes today.

  • Cost-effective 3D option
    Ideal when budget and speed are key.